Digital Marketing Manager
Addis Ababa
Role description
| Job Title | Digital Marketing Manager |
| Work location | Addis Ababa |
| Purpose of the job | |
| The Digital Marketing Manager is responsible for developing, implementing, and managing the organization’s digital marketing strategy to enhance brand visibility, drive customer engagement, and generate qualified leads. This role owns the full paid media operation including strategy, execution, optimization, and reporting with a sharp focus on generating high-quality leads from each channel while deploying targeted awareness campaigns where they deliver the greatest impact. | |
| Key responsibilities | |
| – Design, launch, and manage advanced paid campaigns across Meta Ads Manager, Google Ads, and YouTube. – Develop and execute full paid media strategies focused on lead generation, awareness, and conversion optimization. – Execute contextual awareness campaigns by placing YouTube ads on highly specific channels and videos to reach precise target niches. – Audit and optimize the full digital funnel to ensure only high-quality, targeted leads are generated while reducing cost-per-lead (CPL) and ad waste. – Analyze daily performance metrics (CTR, CPC, CPA) to identify funnel leaks and quickly adjust bidding, targeting, or creative strategies. – Set and continuously monitor KPIs for the full digital ecosystem to ensure alignment with lead generation and business goals. – Set up and maintain full tracking infrastructure, including Meta Pixel, Conversions API, Google Tag Manager, and GA4 for accurate data attribution. – Translate complex performance data into clear insights for decision-making and optimization. – Run continuous A/B testing on ad copy, creative formats, landing pages, hooks, and audience segments. – Use test results to refine campaigns and improve conversion performance across all paid channels. – Direct and manage content leads, creators, and scriptwriters to ensure all creative output is conversion-focused. – Ensure all ad creatives are optimized for engagement, click-through, and lead generation rather than aesthetics alone. – Oversee social media and community managers to align organic content with paid campaign strategies. – Streamline workflows between performance analytics and creative production teams to improve speed and efficiency of asset delivery. – Ensure seamless coordination between marketing, content, and design teams to support campaign success. – Provide regular performance reports with clear insights, recommendations, and optimization strategies. – Communicate campaign performance and growth opportunities to stakeholders in a clear and actionable format. | |
| Job Requirements | |
| Education | – Bachelor’s degree in marketing, journalism, and communication, or related field. – Having certifications like Google Analytics, Meta Ads, Google Digital Marketing, and Google Ad is advantageous. |
| Experience | – 5+ years of experience managing full-funnel digital marketing strategies and organic social media growth. – Proven experience leading and coordinating creative teams, including content creators, copywriters, and social media managers. |
| Skills | – Strong knowledge of Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads. – Ability to design and execute full-funnel digital marketing strategies. – Data-driven decision making and campaign performance analysis. – Proficiency in analytics tools (Google Analytics, Pixel, Conversion API, Tag Manager). – Strong understanding of audience targeting and conversion optimization. – Budget management and optimization of ROI/ROAS and CPL. – Effective content and messaging alignment with brand strategy. – Strong stakeholder communication and coordination skills. – Ability to manage multiple campaigns and meet deadlines. – Continuous learning and adaptation to digital marketing trends. |
Please submit your CV and cover letter to Jobs@temerproperties.com and include the position title in the email subject.