Brand Manager
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Addis Ababa
Role description
Job Title
Brand Manager
Location
Addis Ababa
No. of Positions
1
Term of Employment
Permanent
Purpose of the job
To lead the development, execution, and performance of assigned brand(s) in line with company strategy. The Brand Manager is responsible for defining the brand vision, strategy, and positioning; developing annual business and marketing plans; driving profitable growth; and ensuring consistent brand communication and activation across all touchpoints.
Key Responsibilities
Brand Strategy and Planning
Develop and execute short-term and long-term brand strategies aligned with overall company objectives.
Develop annual business plans and detailed budgets for the brand.
Manage brand performance against KPIs, ensuring growth in volume, market share, and profitability.
Brand Communication and Positioning
Develop and execute integrated brand communication plans, ensuring consistency with brand identity and positioning.
Oversee the creation of brand content, key visuals, and campaigns across traditional and digital media.
Lead the development of creative campaigns with third-party agencies.
Ensure brand messaging and tone are consistent across all consumer touchpoints.
In-trade Execution and Consumer Engagement
Monitor in-trade brand execution and visibility to ensure alignment with marketing standards.
Develop and manage consumer events, sponsorships, activations, and promotions that enhance brand equity.
Manage social media presence, ensuring brand engagement and relevance among target consumers.
Market Research and Insights
Conduct regular trade visits to assess brand visibility, pricing, and competitive positioning.
Translate insights from retail audit, brand health tracking, and beer audit research into actionable recommendations.
Collaborate with the Research and Innovation Manager to identify consumer trends and innovation opportunities.
Innovation and New Product Development
Actively contribute to the innovation pipeline, from concept to launch, ensuring alignment with brand strategy.
Support product improvement and packaging development initiatives in collaboration with technical and innovation teams.
Agency and Stakeholder Management
Manage third-party agencies (creative, media, research, event) to ensure delivery of high-quality outputs on time and within budget.
Liaise with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, Operations, Technical, HR, and Corporate Affairs to ensure alignment and collaboration.
Financial and Performance Management
Monitor and control brand expenditure against the approved budget.
Track profitability, pricing, and cost management to ensure sustainable growth.
Provide regular performance reports and corrective action plans where necessary.
Capability Building and Internal Engagement
Conduct internal brand training sessions to ensure all employees understand and live the brand purpose.
Support the marketing capability agenda and promote a culture of creativity, accountability, and continuous improvement.
Other Responsibilities
Perform any other duties as assigned by the Marketing Director.
Education
Bachelor’s degree in Marketing, Business Administration, or related field.
Postgraduate qualification in Marketing is an added advantage.
Experience
Minimum of 7 years’ total experience, including at least 3 years in a Brand Management role—preferably in the beer or FMCG industry.
Leadership/ Behavioral Competencies
Strategic thinking and commercial acumen.
Strong communication and influencing skills.
Collaboration across functions and teams.
Analytical and problem-solving ability.
Entrepreneurial mindset and results orientation.
Ability to manage multiple projects under pressure.
Functional Competencies
Brand Strategy and Planning
Marketing Communication
Innovation and Product Development
Consumer Insight and Research
Budget Management
Agency Management
Trade and Channel Marketing
How To Apply
Interested applicants who met the MINIMUM requirements should send
their application and CV to the following address
from June 11 - June 17,2026.
Only shortlisted applicants shall be contacted.
Dashen Brewery Share Company,
E-mail to:
Jobs@dashenbeer.com
Please mention the Title of the position you applied for on the subject line of your email.
Skills (mandatory):
• Development-oriented, • Creativity, • Strong coordination and networking skills
Apply Now!
Brand Manager
Location
Addis Ababa
No. of Positions
1
Term of Employment
Permanent
Purpose of the job
To lead the development, execution, and performance of assigned brand(s) in line with company strategy. The Brand Manager is responsible for defining the brand vision, strategy, and positioning; developing annual business and marketing plans; driving profitable growth; and ensuring consistent brand communication and activation across all touchpoints.
Key Responsibilities
Brand Strategy and Planning
Develop and execute short-term and long-term brand strategies aligned with overall company objectives.
Develop annual business plans and detailed budgets for the brand.
Manage brand performance against KPIs, ensuring growth in volume, market share, and profitability.
Brand Communication and Positioning
Develop and execute integrated brand communication plans, ensuring consistency with brand identity and positioning.
Oversee the creation of brand content, key visuals, and campaigns across traditional and digital media.
Lead the development of creative campaigns with third-party agencies.
Ensure brand messaging and tone are consistent across all consumer touchpoints.
In-trade Execution and Consumer Engagement
Monitor in-trade brand execution and visibility to ensure alignment with marketing standards.
Develop and manage consumer events, sponsorships, activations, and promotions that enhance brand equity.
Manage social media presence, ensuring brand engagement and relevance among target consumers.
Market Research and Insights
Conduct regular trade visits to assess brand visibility, pricing, and competitive positioning.
Translate insights from retail audit, brand health tracking, and beer audit research into actionable recommendations.
Collaborate with the Research and Innovation Manager to identify consumer trends and innovation opportunities.
Innovation and New Product Development
Actively contribute to the innovation pipeline, from concept to launch, ensuring alignment with brand strategy.
Support product improvement and packaging development initiatives in collaboration with technical and innovation teams.
Agency and Stakeholder Management
Manage third-party agencies (creative, media, research, event) to ensure delivery of high-quality outputs on time and within budget.
Liaise with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, Operations, Technical, HR, and Corporate Affairs to ensure alignment and collaboration.
Financial and Performance Management
Monitor and control brand expenditure against the approved budget.
Track profitability, pricing, and cost management to ensure sustainable growth.
Provide regular performance reports and corrective action plans where necessary.
Capability Building and Internal Engagement
Conduct internal brand training sessions to ensure all employees understand and live the brand purpose.
Support the marketing capability agenda and promote a culture of creativity, accountability, and continuous improvement.
Other Responsibilities
Perform any other duties as assigned by the Marketing Director.
Education
Bachelor’s degree in Marketing, Business Administration, or related field.
Postgraduate qualification in Marketing is an added advantage.
Experience
Minimum of 7 years’ total experience, including at least 3 years in a Brand Management role—preferably in the beer or FMCG industry.
Leadership/ Behavioral Competencies
Strategic thinking and commercial acumen.
Strong communication and influencing skills.
Collaboration across functions and teams.
Analytical and problem-solving ability.
Entrepreneurial mindset and results orientation.
Ability to manage multiple projects under pressure.
Functional Competencies
Brand Strategy and Planning
Marketing Communication
Innovation and Product Development
Consumer Insight and Research
Budget Management
Agency Management
Trade and Channel Marketing
How To Apply
Interested applicants who met the MINIMUM requirements should send
their application and CV to the following address
from June 11 - June 17,2026.
Only shortlisted applicants shall be contacted.
Dashen Brewery Share Company,
E-mail to:
Jobs@dashenbeer.com
Please mention the Title of the position you applied for on the subject line of your email.
Skills (mandatory):
• Development-oriented, • Creativity, • Strong coordination and networking skills
Apply Now!