Senior Executive – Marketing at Kadisco Paint and Adhesive Industry S.C

Kadisco Paint and Adhesive Industry S.C., formerly known as Kadisco Chemical Industry PLC, is a privately owned company located in the Akaki Kality Industrial Zone of Addis Ababa, Ethiopia. The company’s history dates to the late 1960s, when it started as a small automotive parts dealership operating in one of the busiest commercial areas of Addis Ababa. In 1979, the company was officially registered as a manufacturer of adhesives and glue. Over the years, Kadisco expanded its operations and gradually developed into one of Ethiopia’s leading paint manufacturers, diversifying its product portfolio and strengthening its market presence. In February 2015, Asian Paints Ltd. acquired a 51% stake in Kadisco Paint and Adhesive Industry S.C., and the company subsequently became known as Kadisco Asian Paints. Asian Paints is India’s leading paint company and the second-largest paint company in Asia. The company has built a strong reputation for professionalism, innovation, rapid growth, and creating long-term shareholder value. Asian Paints operates in several countries across Asia, the Middle East, and Africa, with 26 paint manufacturing facilities worldwide and a presence in more than 65 countries, serving millions of customers across the globe. Today, Kadisco Asian Paints produces a comprehensive range of paints and coatings for the decorative, construction, industrial, and automotive sectors. The company also manufactures wood and concrete lacquers, as well as adhesives serving the wood, furniture, and leather industries, contributing significantly to Ethiopia’s manufacturing sector and economic development. Department – Marketing Reports To – Assistant Manager- Marketing & Activation Location – Manufacturing Plant / Corporate Office Job Purpose To develop and execute marketing strategies that strengthen brand positioning, increase market share, support sales growth, and promote the company’s paint and coating products. The role is responsible for market intelligence, product marketing, promotional campaigns, customer engagement, digital marketing, and coordination of marketing activities across decorative, industrial, automotive, and protective coating segments. Key Duties and Responsibilities Marketing Strategy & Planning Develop and implement annual marketing plans aligned with business objectives. Execute marketing initiatives to increase brand visibility and market penetration. Support product launches, rebranding projects, and promotional campaigns. Monitor market trends, customer preferences, and competitor activities. Product Marketing Develop marketing programs for decorative paints, industrial coatings, wood finishes, waterproofing products, and adhesives. Work closely with R&D and Technical teams to understand product features and customer benefits. Prepare product positioning, pricing recommendations, and value propositions. Coordinate product launch events and technical product presentations. Brand Management Ensure consistent brand identity across all communication channels. Manage the development of brochures, catalogues, POS materials, product manuals, and promotional items. Coordinate advertising and public relations activities. Market Research & Business Intelligence Conduct market surveys and customer satisfaction assessments. Analyze sales data, market share, competitor pricing, and industry trends. Identify new market opportunities, customer segments, and distribution channels. Prepare periodic market intelligence reports for management. Digital Marketing & Communications Manage company websites and social media platforms. Develop content for digital campaigns and customer engagement activities. Monitor online reputation and customer feedback. Track campaign performance using digital marketing analytics. Sales Support Collaborate with Sales, Specification, and Technical Service teams. Develop marketing tools that support sales conversion and customer acquisition. Coordinate dealer, distributor, painter, contractor, architect, and consultant engagement programs. Organize exhibitions, trade fairs, customer forums, and product demonstrations. Customer Relationship Management Strengthen relationships with key customers, dealers, and project stakeholders. Coordinate customer loyalty and dealer incentive programs. Gather customer feedback and recommend service improvements. Budget & Vendor Management Assist in preparing and monitoring marketing budgets. Liaise with media agencies, designers, printers, event organizers, and digital marketing vendors. Ensure effective utilization of approved budgets and resources. Reporting Prepare monthly marketing performance reports. Monitor KPIs and campaign effectiveness. Present marketing insights and recommendations to management. About You Educational Requirements Bachelor’s degree in marketing management, Business Administration, Communications, or a related field. MBA or master’s degree is an added advantage. Experience Requirements 5-7 years of progressive marketing experience. At least 3 years in painting, coating, construction materials, FMCG, chemicals, or manufacturing industries. Experience in dealer network marketing and project marketing is highly desirable. Technical Competencies Brand Management Product Marketing Market Research & Analysis Dealer & Distributor Marketing Digital Marketing CRM Management Marketing Analytics Microsoft Office Suite Budget Management Event Management Behavioral Competencies Strategic Thinking Business Acumen Strong Communication Skills Negotiation and Influencing Skills Customer Focus Creativity and Innovation Result Orientation Leadership and Teamwork Problem Solving and Analytical Thinking Key Performance Indicators (KPIs) KPI Target Measure Sales Growth Support Achievement of sales growth targets Brand Awareness Increase in brand recognition Lead Generation Number of qualified leads generated Dealer Engagement Dealer and distributor participation rate Product Launch Success Timely launch and market acceptance Campaign ROI Marketing return on investment Customer Satisfaction Customer feedback scores Digital Performance Website traffic and social media engagement Working Relationships Internal Sales Department Technical Service Team Production Department Quality Assurance Supply Chain Finance Department HR Department External Dealers and Distributors Architects and Consultants Contractors and Applicators Advertising Agencies Digital Marketing Agencies Event Organizers Industry Associations Authority Recommend marketing campaigns and promotional activities. Manage approved marketing budgets within delegated limits. Coordinate external marketing vendors and agencies. Lead assigned marketing projects and promotional events.