Sales Representative (Solar Products – National Market) at Lydetco Plc

Lydetco PLC is a fast-growing renewable energy company specializing in solar PV and solar thermal solutions in Ethiopia. We deliver high-quality Solar Home Systems (SHS) and a range of solar products for residential, commercial, and institutional clients. As we expand aggressively across regions, our focus is on building a strong nationwide sales and distribution network, driven by performance, innovation, and execution excellence. We are committed to increasing access to reliable energy while creating impact through scalable and results-oriented business systems. About the Role Lydetco PLC is seeking a results-driven and highly motivated Sales Representatives to support the aggressive expansion of our Solar Home Systems (SHS) and other solar product lines across Ethiopia. This role is critical in driving revenue growth through active selling, customer engagement, and market expansion initiatives. Key Responsibilities Drive sales of Solar Home Systems (SHS) and other solar products to meet and exceed assigned targets Conduct daily outbound sales calls, client visits, and follow-ups Identify and engage potential customers, agents, and institutional clients Support agent onboarding and relationship management Participate in sales events, activations, and field campaigns Maintain accurate customer records and sales tracking by using CRM tools or software Provide regular market feedback, including competitor activity and customer insights Collaborate with internal teams (technical, logistics, finance) to ensure smooth delivery Key Performance Indicators (KPIs) Monthly and quarterly sales target achievement Daily/weekly sales activity levels (calls, visits, follow-ups) Lead generation and conversion rate Customer acquisition and retention CRM/data reporting compliance About You Qualifications & Requirements BA Degree in Sales, Marketing, Business Administration, or related fields Minimum 3+ years proven sales experience (preferably in solar, energy, FMCG, or related sectors) Strong communication and negotiation skills Results-oriented with a strong execution mindset Ability to work under pressure and meet aggressive targets Proficiency in Amharic and English (written and spoken). Candidates with additional local language capability are preferred. Additional Advantage Certifications in Sales, Marketing, or Customer Relationship Management Experience in field sales, agent-based distribution, or B2B sales Gender Consideration Qualified female candidates are highly encouraged to apply. What We Offer Competitive salary + performance-based incentives Opportunity to be part of a fast-growing renewable energy company Career growth and continuous learning environment