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Marketing Manager at Optimum Audit & Consulting

Optimum Audit & Consulting Addis Ababa

Role description

Optimum Audit & Consulting is a growing professional audit, tax, and advisory firm committed to delivering innovative, client-focused, and high-quality professional services. To strengthen our market presence and business growth initiatives, we are seeking a dynamic, experienced, and results-oriented professional for the position of Marketing Manager. Job Summary The ideal candidate will develop and implement effective marketing strategies that enhance our brand awareness and drive customer engagement and loyalty. You will collaborate with cross-functional teams to promote our products/services, formulate innovative campaigns, and analyses market trends to maximize our competitive edge. Key Responsibilities Develop and implement the firm’s marketing and business development strategy Lead brand positioning, market visibility, and client engagement initiatives Identify new business opportunities and strategic partnerships Coordinate proposal preparation, tender submissions, and client presentations Manage digital marketing platforms, website content, and social media presence Organize seminars, workshops, networking events, and promotional campaigns Conduct market research and competitor analysis Support service promotion for audit, tax, advisory, and consulting services Prepare marketing reports and track business development KPIs Strengthen client relationship management and retention initiatives About You Required Qualifications Bachelor’s Degree in Marketing Management, Business Administration, Management, or related field Master’s Degree is an added advantage Minimum of 5 years’ relevant experience in marketing, business development, or corporate communications Experience in professional service firms is highly desirable Strong understanding of branding, proposal development, and digital marketing Excellent communication, presentation, and networking skills Strong leadership and strategic thinking capability Proficiency in Microsoft Office and digital marketing tools Required Competencies Business development and negotiation skills Strategic marketing capability Client relationship management Communication and presentation skills Creativity and innovation Leadership and teamwork Result orientation and accountability