MMS Market Shaping Strategy Consultant

Activity	MMS Market Shaping Strategy Development
Duration	6 months
Duty Station	Addis Ababa, with travel to regions as required
Reporting To	CEO, YADAM Foundation, and Programmed Team
Working With	YADAM team and stakeholders
Contract Type	Consultancy service agreement (output/deliverable-based)
Date	September 9 2026

BACKGROUND

YADAM Foundation implements a nutrition advocacy and technical assistance program with UNICEF Ethiopia, supporting the national transition of maternal antenatal supplementation from Iron and Folic Acid (IFA) to Multiple Micronutrient Supplements (MMS), in line with whose updated antenatal care guidance. A successful transition requires a functioning commodity market — reliable supply, efficient procurement, and effective demand generation — collectively known as “market shaping.”

PURPOSE OF THE ASSIGNMENT

YADAM Foundation is seeking an experienced Market Shaping Strategy Consultant to design a comprehensive, costed MMS market shaping and marketing strategy and lead its early-stage implementation, delivering measurable improvements in MMS availability, affordability, provider engagement, and consumer uptake.

KEY RESPONSIBILITIES

Map and assess the MMS/IFA supply landscape, including manufacturers, procurement channels, pricing, and EFDA quality-assurance processes
Assess consumer awareness, demand, and barriers to MMS uptake and adherence in pilot woredas
Design a costed market shaping strategy addressing both supply-side (forecasting, procurement, pricing, quality) and demand-side (provider engagement, behavior-change communication) constraints
Identify opportunities for donor funding, government matching funds, blended finance, and public–private partnerships
Facilitate validation of the strategy with YADAM leadership, UNICEF, and government counterparts (MoH, EFDA, EPSS)
Lead early implementation, including piloting a demand-generation approach in one or more regions and building YADAM staff capacity to sustain it
Perform any other duties as reasonably assigned by the CEO/Programmed Manager in support of project and organizational objectives

KEY DELIVERABLES

Inception report and workplan
MMS supply and demand landscape assessment report
Validated MMS Market Shaping Strategy (costed roadmap and monitoring indicators)
Provider and community communication materials for pilot roll-out
Pilot marketing/demand-generation roll-out and final report with lessons learned
Over all report

REQUIRED QUALIFICATIONS & EXPERIENCE

Master's degree in public health, nutrition, health economics, marketing, or a related field
7–10 years of relevant experience, including health commodity market shaping, supply chain strengthening, or nutrition/health product marketing
Familiarity with MMS/IFA and global market shaping approaches (e.g. UNICEF Supply Division, Nutrition International, Micronutrient Forum)
Working knowledge of Ethiopia's health commodity supply system (EPSS) and product regulation (EFDA) strongly preferred
Demonstrated experience designing demand-generation, behavior-change, or social marketing approaches for health products
Proven track record of leading implementation, not only strategy design
Please attach a copy of your valid consultancy service license, if applicable

Communication

Adaptability

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